![]() ![]() It is a misconception that simply identifying and removing spamtraps will resolve the above underlying issue.Īnother misconception is that a spamtrap checker tool can identify and remove all email traps in your list, which is simply not true. The list has not been managed well to remove inactive contacts, bounced emails, and people unsubscribing and/or marking emails as spam.Īll of the above will negatively impact your sender reputation and overall deliverability due to consistently low engagement, high bounce rates, and high spam complaints.The list hasn’t been emailed in over 12-18 months, and some addresses have been repurposed as spamtraps.“Pristine” spamtraps would never be added to a list by their owner. The list was purchased or scraped from a website.In reality, spamtraps are symptoms of one or more of the following pre-existing problems: When data is accurate and regularly mailed, all spamtrap problems just fade away.Ĭampaign Monitor Email Traps Are Symptoms of Pre-Existing ProblemsĪ common misconception is that spamtrap emails are the cause of deliverability issues and that finding and removing them is the key to improving deliverability. Instead, senders must focus on the quality and accuracy of their data. No sender should focus exclusively on how many traps are on their list. Senders shouldn't assume the type of trap definitively identifies the problem. ![]() Traps labeled pristine may actually be recycled. Just because a list has recycled traps doesn't mean address collection is fine. At best the labels of pristine and recycled give us a place to start investigating. I've had too much experience with both types of traps to draw such clear lines. Traps don't identify the problem, they confirm it.įinally, there's the misconception that every pristine trap must mean a harvested list and every recycled trap must mean an unmaintained list. User reactions to email cause blocks and filtering. The presence of email traps confirms the underlying data problems.Īnother big misconception is that the presence of a single spamtrap on a list will cause a block. Spamtraps end up on lists through the same mechanisms. Delivery problems occur when recipients on your list didn't ask for mail from you.įlawed address collection processes and bad sending practices result in these addresses ending up on your list. Reality is spamtraps are not the cause of delivery issues. ![]() I think the biggest misconception is that spamtraps are the reason for delivery failures, whether blocking or spamfoldering. Word to the Are Spamtrap Emails The Cause of Your Deliverability Issues? ![]()
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