While a recent survey by condom company SKYN found they’re having sex younger (starting at age 16 compared to 18 for millennials) and they’re more sexually adventurous (42 percent would have a threesome compared to 30 percent of millennials), 65 percent of them take safe sex seriously, an upswing from 54 percent of millennials, and they’re also bringing back traditional values like marriage (80 percent of them plan on getting married someday, finds youth marketing firm YPulse). “Generation Z is both trendy and timeless, which is rare for youth generations in the last 50 years,” says Tim Elmore, co-author of “ Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population.” They’re digital pioneers, boldly looking toward the future, but also surprisingly old-fashioned. “They’ve seen how an economic downturn can impact people’s lives,” says Grace. And they’re better at saving money (32 percent do it regularly compared to 23 percent of Gen-Xers when they were the same age), thanks to the ripple effects of the 2008 recession (when the oldest of them was just 13). They’re progressive but less partisan - a third decline to call themselves Democrats or Republicans. Most are pursuing college (59 percent compared to 32 percent of Gen-Xers at their age). “They see the world so differently than those who came before them,” says Meghan Grace, author of “ Generation Z: A Century in the Making.” According to Pew Research on American Gen-Zers, nearly half are ethnic minorities (48 percent) and a third know someone who uses gender-neutral pronouns (35 percent). Last year, they became the largest generation, constituting 32 percent of the global population - or 2.47 billion of the 7.7 billion people on Earth - surpassing the millennials and Baby Boomers, respectively.īut their strength isn’t just in their numbers. The eldest member of Generation Z - the demographic born between 19 - is just 24, and yet the group’s dominance is already being felt. Why Gen Z is learning to love Big Brother Millennials and Gen Z unleash on the work habits of Baby Boomers - power-hungry and can't Google ‘Anti-social behavior’: Why Gen Z struggles to make and keep friendships Gen Z enjoy live sports less than other generations: poll
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